Hi, I’m Hali. I live in the San Francisco Bay Area.
I am passionate about improving the human experience through the ways in which we interact with the world around us. I embrace a holistic approach to render insightful research, effective strategy and informed design.
My insatiable curiosity has led me on an investigative journey exploring the “who”, “what”, “when”, “where”, “how”, and the ever-so elusive “why”.
Deconstructing the “why” comes naturally to me.
I strive to perceptively explore this critical component by providing well-founded support through high-quality data to drive decisions and innovation that align the needs of both the users and business.