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Hey, I’m Hali!

I am from and am currently residing in the San Francisco Bay Area. I am a UX Researcher and Strategist, nature lover, yoga enthusiast, and baking hobbyist. I am deeply ambitious, curious, and adventurous. I love to travel and explore new places and experiences.

With a ceaseless passion to gain a wider perspective and seek knowledge further beyond what I know, combined with natural empathy and an inclination for helping others, I met my professional match in the field of Human Factors, and the dedicated strategy, research, and creativity of those behind the innovative products that perpetually provide value for people all around the globe.

Growing up, I naturally gravitated towards the sciences (biological & social) knowing that I intended to live my life doing something that would help others. Knowing that this was a space with a vast pool of opportunities to do so directly intertwined with my goals. I also relished (and continue to relish!) in every opportunity I have to exercise creativity. These themes that ran rampant throughout my childhood passions have carried into my adult life throughout my pursuits.

I was drawn to Psychology, where I gained a strong foundational essence that has continually proven to be a solid premise for my further ventures. Psychology, deeply rooted in gaining an understanding of the how’s and why’s of an individual’s behaviors and how and why those behaviors differ depending on the context, invoking different inactions and reactions, piqued and continues to pique, my interest. This interest, coupled with my natural inclination for creative expression led to my discovery of User Experience (UX) and fueled my passion for crafting & honing the skills necessary to do what I can to provide valuable contributions to this field.

Goals


  • Seeking opportunities to cultivate growth and learn, and provide an impact as a Human Factors/User Experience professional

  • Analyzing, translating, and justifying data into actionable insights and opportunities for products and systems that aid in the improvement of the experience

Characteristics


  • Personable

  • Collaborative

  • Curious

  • Empathic

  • Analytical

  • Persuasive

  • Organized

  • Open-minded

  • Perceptive

  • Adaptable

Skills


Research Methods

  • Research design

  • Usability testing

  • Heuristic evaluation

  • Participant recruitment

  • Survey design

  • In-depth interviews

  • Moderated & Un-moderated testing (In-person/Remote)

  • Participant observation

  • Qualitative data analysis

  • A/B testing

  • Card sorting

  • Tree testing

  • Quantitative data analysis

  • Research operations

  • Competitive analysis

  • Participatory design

  • Data visualization

  • Design of experiments (DOE)

  • Deliverable development

Tools

  • Microsoft Office Suite

  • Google Suite

  • Adobe Creative Suite

  • Sketch

  • Figma

  • UserZoom

  • Minitab

  • SPSS

  • Usertesting.com

  • Zoom Conferencing Software

  • Qualtrics

  • OptimalSort

  • SurveyMonkey

  • LucidChart

  • Treejack

  • Whimsical

  • Mindnode

  • Notability

  • Paper & pen

  • Good ol’ post-it notes

Design Methods

  • Storyboarding

  • Task/user flow analysis

  • Information architecture

  • Sketching

  • Wire-framing

  • Diagramming

  • Prototyping

  • Persona development

  • Scenario development

  • Journey-mapping

  • Content strategy

  • Moodboards

  • Content auditing